New product and our task was to create the design for a new product – dietary supplements for adults and kids.
We started by analyzing customer expectations included in a creative brief and getting to know the competition on the market. We had to take into account that it wasn’t a product for the pharmacy shelf. Vitamins were intended for sale in the supplements section of the mini markets. The new product line was supposed to contain several products for different purposes: men, senior, junior, multivitamins, vitamins B, C, D.
We have prepared 3 product lines of which one was selected as a leading and worked out. The next stage was preparing the packaging for production: